Highlander… Traditional Scottish Experience with a Modern Flair

Are you a fan of Mel Gibson in Braveheart? Do you love entertaining people and running a night-life business? Are you one of those self-actualised individuals who dreamt of owning a bar and a restaurant but do not know where to begin? Or are you someone who has the tenacity to lead a team and still enjoy the pressure? If all of your answers are ‘YES’, then the Highlander business may just be the right Singapore Bar and Restaurant franchise for you!

About Highlander
The Highlander Bar & Restaurant is the face of Scotland in the heart of Singapore. It showcases an all-SCOTTISH experience, under one roof. Images of Scotland adorn the walls while traditional antlers and a good hint of tartan add to the amazing décor of The Highlander. The Scottish ambience is also complimented with kilts, whisky, haggis and music.

The objective of this business is to offer a full suite of Scottish experience in the region. For an evening of Scottish tradition, the Highlander offers the perfect ambience, legendary drinks menu and a tempting cuisine that will make anyone instantly a Scot at Heart!

The Man behind Highlander
This up-market business is owned by five Aberdeen expatriates. The main man of the business, G. Clark Martin, affectionately known as Clark, highlights this:

“Scotland has a lot to offer and we hope to give our customers a flavour of the culture, cuisine and character that makes up the Caledonian cocktail.”

Clark has been involved in the Food & Beverage industry for the last 22 years. His experience ranges from conceptualisation and running of at least 10 F & B establishments in the UK, Hong Kong and Singapore. This also includes strategising marketing and business plans through a thorough and distinct understanding of the local market, clientele demands and financial guidelines. He also brings with him a personal philosophy which includes hands-on involvement and attention to detail, providing unique dining experience and great value to customers. His latest ventures include The Pump Room, The Tapas Tree, Café Society at Old Parliament House and China Jump Bar & Grill. He is also the founder of Ocho Spanish Restaurant & Tapas Bar and Maracas Cocina Latina.

Scottish Food and Whiskies
The Highlander has the widest selection of premium Scotch Whiskies (also known as the Water of Life) These are available in Asia - from house pours to premium single malts and an exceptional array of cocktails. One can also find uniquely Scottish concoctions known as ‘Jocktails’ which include The Highlander Fling, The Loch Ness Monster, Flying Scotsman and Scotsmopolitan.

Besides savouring haggis and a variety of whiskies, guests can also enjoy a treat of great Scotland music and be serviced by a scandalously kilt-dressed team!

The Highlander is not just another pub in town, but that of one man’s pride of his Scottish heritage and undying passion for the bar & restaurant industry.

The Highlander is now ready to showcase to the entire world a traditional yet modern Scottish experience.

“Having enjoyed overwhelming success at its Clarke Quay outlet, The Highlander is now ready to share the experience with more of the region through business franchise plans,” said Hsien Naidu, Director of The Highlander’s business consulting firm, Astreem that consists of a team of franchise consultants, business consultants, branding consultants and marketing consultants. “The team at The Highlander is ready to develop and share their franchise business concept with investors seeking franchise business opportunities through Singapore bar and restaurant franchise for their business investments.”

Article Source: http://www.articlepantry.com

Emily Yung is a franchise marketing consultant in Astreem Corporation. Astreem Corporation is a business and franchise consulting company that specializes in helping business owners to grow their business through franchise development and business matching locally and internationally. Astreem offers management consultancy, business development and marketing services.

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